Website design

A website designed around your users

Every page template of your new website, designed and prototyped, tested with users and ready for engineering. It brings together the structure from UX design and the look from UI design, all built in your design system.

What's in it

  • The information architecture and the main paths through the site
  • Designed templates for each type of page, on phones and large screens
  • Interactive prototypes, used to test with users
  • The components each template is made from, held in your design system

How it's made

It is produced by UX design and UI design working together. On a website project it is the Design phase. It starts once the content model and information architecture are agreed, so the templates fit the content you actually have. On a redesign, a website audit of the current site shows what to fix first.

We build interactive prototypes, test them with users and refine them, with accessibility and your brand checked at each round.

How you use it

Engineering builds the site from it, template by template. Before any code is written, your team can click through the prototypes and settle questions while changes are still quick to make.

Because it is designed in your design system, the pages you add after launch use the same parts and stay consistent with the rest of the site.

Where it sits
How you engage
How we produce it
UX designUI design
What it feeds
Design systems
What it looks like
Designed and prototyped page templates

Relevant case studies

Planning a new website?

Tell us about the journeys and services that matter most.

Contact