A clearer brand and website for the NHS Innovation Accelerator
The NHS Innovation Accelerator supports the spread of high-impact healthcare innovations across the NHS. As the programme expanded, it needed a digital presence that explained its purpose more clearly, built trust through its NHS connection, and gave innovators, partners and prospective fellows better support.
We evolved the NIA's brand within the NHS identity framework, balancing NHS authority with the programme's forward-looking character. The refreshed visual system has a refined colour palette, accessible typography and flexible digital assets. We redesigned the website around the people who use it: simpler navigation, clearer journeys through the fellowship process, and the programme's impact shown through stories from fellows and partners. It runs on an accessible design system built to scale.
The NIA now has a clearer, more confident brand and an accessible platform that can grow with the programme, strengthening its ability to support innovation across the NHS.
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