A look people recognise
We design your logo, colour palette, typefaces and imagery style as one system. Every piece is tried in the places your brand really lives, so it reads as clearly on a small screen as on a stand at an event.
Fed byBrand positioning
The visual building blocks: a logo or wordmark, a colour palette, typography, an approach to photography and illustration, and the graphic elements that tie them together. Colour and type are chosen to stay readable and accessible.
We start from your brand platform and a look at how you and your peers present yourselves today. We explore a few visual routes through moodboards and early sketches, then develop the one you choose. Each element is tested on real formats, from a phone screen to a banner, and refined with your stakeholders as we go.
Choosing between routes is the hardest moment. People react to a logo personally, so we agree in advance what the identity has to do and judge each route against that.
The rules for using your identity, written for the people who use it
FeedsHow you engage
The Climate & Health Funders Coalition brings together more than 35 leading philanthropies working where climate change meets human health. As a new initiative it needed an identity of its own, so we created its visual identity, design system and website.
The Advocacy Team works across advocacy, policy and global development. We gave it a new brand and website that reflect the clarity, confidence and humanity of that work, built around a bespoke A mark.
The NHS Innovation Accelerator helps high-impact healthcare innovations spread across the NHS. As the programme grew, we refreshed its brand and redesigned its website, giving innovators, partners and prospective fellows clearer routes through the fellowship.
Prostack, a new managed hosting provider, wanted to stand out in a crowded and often uninspiring industry. We created an 8-bit, character-led brand and a conversion-optimised website, then ran the performance marketing that has brought in leads and customers ever since.
The Department of Molecular Biology at Massachusetts General Hospital needed a website that shows the full breadth of its research, and lets staff publish new work themselves. We re-architected and redesigned the site, with a new visual identity to match.
BirdLife International asked us to help petition the UN to recognise the right to a healthy environment as a human right. We created the campaign brand, the petition website and the social content to reach a global public.
Tell us about your brand platform, and where your identity falls short.