A petition campaign for the right to a healthy planet
BirdLife International came to us with an ambitious brief: help petition the United Nations to make the right to a healthy planet a fundamental human right. That meant building a campaign from nothing, with a brand emotive enough to move a global public and a clear way for people to add their name.
We created a new visual brand for One Planet One Right, from its positioning through to the visual identity, built to work on a poster, a phone screen and a T-shirt alike. We designed and built the campaign website, where people could sign the petition and find out more. We wrote the social content strategy and produced all of the branded content that ran across the campaign.
In October 2021 the UN Human Rights Council voted unanimously in favour of a new human right: the right to a healthy environment. One Planet One Right was BirdLife International’s campaign calling for that decision.
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