An idea worth noticing
The central idea for a campaign, with the visuals and lines that carry it, drawn from your identity. You see it working in each channel before production starts, so the whole campaign hangs together from the first post to the last.
Campaign creative comes out of our brand extension work. We start from your guidelines and the brief: who the campaign is for, what you want them to do and where they will see it. We explore a few directions, judge them against the brief and develop the strongest.
The hard part is balance. A campaign has to catch attention, and the further it stretches the brand, the harder it is to keep it yours. We agree early how far it can go.
It is the brief for production and for the campaign itself. Your team, or whoever produces the assets, can make every format from it. Our targeted campaigns work then picks it up to plan the campaign, run it and report on what it did.
CDP needed a campaign that explained the growing pressure on global supply chains and showed businesses how its Supply Chain Membership helps. We developed the messaging, a campaign identity within CDP's new brand, and a set of LinkedIn assets.
BirdLife International asked us to help petition the UN to recognise the right to a healthy environment as a human right. We created the campaign brand, the petition website and the social content to reach a global public.
Tell us where your brand needs to go next.