A LinkedIn campaign for CDP's Supply Chain Membership
Global supply chains face mounting environmental risk, new regulation and questions about resilience. CDP needed a campaign that could explain that pressure to corporate audiences and position its Supply Chain Membership as a practical answer for the businesses navigating it.
We worked with the CDP team to turn procurement and sustainability insight into short narratives that hold up in a LinkedIn feed. The campaign identity builds on CDP's recent rebrand: striking earth imagery framed within bisected circular forms that echo the brand system and carry a sense of connection and global scale. We produced a flexible set of assets across LinkedIn formats, pairing bold data with simplified stories.
The campaign strengthened CDP's positioning and raised awareness of Supply Chain Membership among global corporate audiences.
Collaborators
The partners who worked on this project with us, and what they did.
Production partner
What they did
Film and motion production for campaign assets
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