Finding the ground only you can own
We look for the space where you can be clearly different from your peers and still credibly true to who you are. Then we write it down as a positioning your whole organisation can use and repeat.
Fed byBrand audit
How you are seen today, how your peers present themselves and what your audiences value. We look for the place where those three meet: something you can be known for, that is true, and that others are not already saying.
The result is a clear statement of who you are for, what you offer and why it matters, set out in a brand platform.
We build on the brand audit and on any stakeholder and user research, then work through the options with your team until one is agreed.
The hard part is choosing. A position that tries to cover everyone sets you apart from no one, and someone will miss what was left out.
Positioning comes before any design work. It gives your identity, and everything after it, something to be true to.
Your purpose, positioning and personality in one place
FeedsHow you show up
The Advocacy Team works across advocacy, policy and global development. We gave it a new brand and website that reflect the clarity, confidence and humanity of that work, built around a bespoke A mark.
BirdLife International asked us to help petition the UN to recognise the right to a healthy environment as a human right. We created the campaign brand, the petition website and the social content to reach a global public.
Tell us how you are seen today, and how you want to be seen.