Making sense of your brands
We sort out how your master brand, sub-brands, programmes and services fit together, and what each one should be called. People can find their way around what you do, and anything new has an obvious place to go.
Fed byBrand audit
Your master brand, sub-brands, programmes and services, and how they relate. We decide what sits under the main brand, what stands apart and how each is named.
The result is a simple structure people can follow. When you launch something new, it is easier to see where it belongs and what to call it.
We start by listing everything that carries a name, then look at how your audiences meet each one and how your team describes them.
The hard part is names. They carry history, and the people who built a programme care about what it is called. We agree the rules for grouping and naming before we apply them to anything, so each decision follows the rule and no single name turns into a debate.
It leads on to brand extension, part of brand rollout.
Tell us how you are seen today, and how you want to be seen.