Brand audit

Seeing your brand the way others do

A brand audit gathers every place your brand appears and sets it beside your peers. You see where it has drifted, where it blends in and what to put right first, before any brand strategy work begins.

What we doWhere you are
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What it covers

Everywhere people meet your brand: your website, social channels, print, signage, presentations and the words your team uses to describe what you do. We set that beside how your peers present themselves, so you can see where you look like everyone else and where you stand apart.

How we work

We collect the material and review it side by side. Then we talk to two groups: the people who use your brand every day, and the people it is meant to reach. Where their answers differ, that gap becomes part of the finding.

Expect to see some things your team made with good intentions that no longer fit. We say so plainly. The findings go into your maturity assessment, scored alongside any other audits you run, and lead into brand strategy.

What we need from you

  • Your brand material: guidelines, templates, decks, print and anything your team has made for itself
  • Introductions to colleagues who use the brand day to day, and to some of the people it is for
  • A sponsor who can make decisions between meetings, including which findings to act on first
Where it sits
Where you are
Part of
Rebrand
What it feeds
Brand strategy

You get

What this service produces
1 deliverable

Want an honest view of your brand?

Tell us which parts of your organisation you want a clear view of, and we will suggest the audits that fit.

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