Measuring the right things, accurately
An analytics audit checks what you track, what you miss and whether the figures can be trusted. Measurement comes first, because every report, dashboard and decision afterwards depends on it.
How your analytics are set up: which events and conversions are tracked, how each one is defined and what is missing. We compare figures across sources to find where they disagree, and look for settings that quietly change what gets counted.
We go through the setup itself, then test the main paths through your live site, such as an enquiry or a sign-up, to see what is recorded and what is not. Where two numbers disagree, we trace them back to the cause. This is detailed work, and it can turn up problems that have been distorting your figures for a long time.
The findings go into your maturity assessment and lead into reporting, where tracking and data setup puts the fixes in place.
Your audit findings brought together, scored and prioritised
FeedsWhere you need to go
Tell us which parts of your organisation you want a clear view of, and we will suggest the audits that fit.