Advocacy and PR audit

How others talk about you

An advocacy and PR audit looks at what others say about you in coverage, partnerships and conversation, and at how well you equip them to say it. You learn which voices carry your reputation and which relationships deserve more of your time.

What it covers

The people who speak on your behalf: the media who cover you, the partners you work with, and the staff, supporters and customers who recommend you. Then the support you give them: briefings, press material, shared content and how easy it is to get a straight answer from you.

How we work

We review your coverage and partnership activity, then talk to a sample of the people who speak for you about what helps them and what gets in the way. Coverage is easy to count and harder to judge, so we look at where it appeared and whether it reached the people you need.

The result shows where your reputation is strong, where it is thin and where a little support would go a long way. It goes into your maturity assessment and leads into commercial strategy.

What we need from you

  • Your coverage records and any press or partner material you send out
  • Introductions to partners and advocates who are willing to talk to us
  • Time with whoever looks after PR and partnerships today
Where it sits
Where you are
What it feeds
Commercial strategy

Want to know how others talk about you?

Tell us which parts of your organisation you want a clear view of, and we will suggest the audits that fit.

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