A more human brand for modern advocacy
The Advocacy Team's work spans advocacy, policy and global development, and its existing identity did not reflect the clarity, confidence and humanity of that work. The brand lacked distinction, which made it hard to communicate the organisation's expertise across digital channels and campaigns.
We developed the brand strategy, then designed a contemporary identity centred on a bespoke A icon that works as a standalone mark and as part of a confident wordmark system. A warm, accessible palette, expressive typography and organic graphic shapes balance professionalism with approachability. We then redesigned and built the website around clarity, accessibility and flexibility, bringing the brand principles to life online.
The Advocacy Team now has a distinctive digital presence and a stronger platform to communicate its ideas, amplify voices and support meaningful change.
Get in touch to talk about your project.