Ecosystem design

Designing how everything connects

We work out how your websites, platforms, tools and data should fit together, and what job each one does. You get one clear picture of your estate, so every design and build project that follows knows where it belongs.

What it covers

Everything your organisation uses to reach and serve people: websites, microsites, apps, your CMS, your CRM, analytics and the data that moves between them. We look at what each part is for, where two parts do the same job and where the connections are missing.

The work usually starts from an audit of your existing site and ecosystem, run in Discover, and ends in an ecosystem blueprint.

How we work

We talk to the people who own each system and the people who rely on it, then map what exists today. From there we design the target picture with you: which platform does which job, how they connect and what can be retired.

Engineering works from the result, so the design is checked against what your team can build and run.

What we need from you

  • Access to your existing systems, analytics and content early in the project
  • Time with the people who own each platform, and with the senior people who know why it was set up the way it was
  • A sponsor who can make decisions between meetings, including which tools to retire. Someone will be attached to each of them, so we agree how to decide before we start
Where it sits
How you engage
What it feeds
Engineering

Want everything to connect properly?

Tell us about the journeys and services that matter most.

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