User testing

Watching real people use what you have made

We give people a real task on your site, product or prototype and see what happens. You find out where they hesitate, misread or give up, while changes are still quick and cheap to make.

Fed byConversion optimisation

What we doWhere you are
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What it covers

Sessions with the people your site or product is for, working through tasks that matter to you, such as finding information, signing up or getting in touch.

We can test a live site, an early prototype or anything in between. The earlier we test, the less it costs to put right what we find.

How we work

We agree the tasks with you, then watch each person attempt them and ask what they expected to happen. Sessions are recorded with permission, so your team can see the moments that matter.

Testing works best as a habit during design: we test a prototype, change it and test again. Each round produces a ranked report your design team can work from.

What we need from you

  • Decisions on which tasks matter most to your organisation
  • Access to the site, product or prototype, and any accounts we need
  • Help reaching the people we test with
  • Someone from your team to watch a session. Seeing a person struggle settles a design debate faster than any report
Where it sits
Where you are
Part of
Headless Websites
What it feeds
Experience design

You get

What this service produces
1 deliverable

Want to see real people use what you have made?

Tell us what you need to understand, and who you need to hear from.

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