User research report

A clear picture of your users

What we learned about your users, turned into personas and journey maps your whole team can work from. Designers, developers and marketers share one picture of who they are serving and what those people need.

What we doWhere you are
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What's in it

  • Who your users are and what they are trying to do
  • What stands in their way, and where
  • How they make decisions
  • Personas describing your main groups of users
  • Journey maps showing the steps each group takes and where it gets stuck

How it's made

It is drawn from our user research: interviews, observation and surveys with the people you serve. Every persona and every step on a journey map traces back to something we saw or heard. Where only a few people raised something, we say so, so you can judge how much weight it carries.

How you use it

It becomes the shared reference for your digital strategy and for the design work that follows. When a debate starts about what users want, the report is where you check. Your marketers can use the personas to plan content and campaigns for each group.

We add the findings to your knowledge layer, so they stay available to your team and your tools after the project ends.

Where it sits
Where you are
How we produce it
User research
What it feeds
Where you need to go
What it looks like
A report with personas and journey maps

Need a shared picture of your users?

Tell us what you need to understand, and who you need to hear from.

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