Fact layer: depth

The detail behind the basics

The second level of your fact layer fills in what the foundations only summarise: your services, evidence, people, locations and policies, with the nuance each one needs. A question that goes past the headline gets the same accurate answer, whoever or whatever is answering it.

Fed byIntelligence audit Fact layer audit Internal rollout

What's in it

Your services and what each one involves
The evidence behind what you say, such as case studies and results
Your people and locations
Your policies
The nuance: the conditions and exceptions that change an answer

How it's made

Depth is the second stage of fact layer population, built on agreed foundations. There is more to gather and more owners to ask, because the detail is spread across teams, documents and systems. We check each fact against its source and its owner before it goes in.

This is where owners' time matters most, so we agree up front which facts each owner will check.

How you use it

Depth is what lets an answer survive the follow-up question. When a prospect has a hard question at 11pm, the facts to answer it are there, and they do not have to phone or leave.

Your team stops giving different answers to the same customer question. The detail is also ready for the next level, customer knowledge.

Where it sits: A single source of truth
How we produce it: Fact layer population
What it feeds: Fact layer: customer knowledge
What it looks like: Your fact layer extended in depth

Ready to add the detail behind the basics?

Tell us where your organisation's knowledge lives today.

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