Getting the right data in
We check what your website and marketing tools are recording, fix what is missing and connect them. Once your systems agree with each other, reports and dashboards can be built on numbers you trust.
The tracking on your website, your analytics, your CRM and your ad platforms: what each one records, whether it is accurate and how they connect.
The aim is one set of numbers. When the board asks how many leads a campaign produced, your analytics, your CRM and your ad platform should give the same answer.
If you have had an analytics audit, we start from its findings. If not, we check the current setup first. Then we agree what needs measuring, set up the tracking, connect the systems and test that the data arrives as expected.
The finished setup feeds a live dashboard, so you can see the result.
The hard part is access. Tracking touches several systems, often owned by different teams or suppliers, so we ask for access at the start.
A live view of the numbers that matter, in one place
FeedsCommercial strategy
Tell us what you report on today, and what you wish you knew.