Analysis and insight

Turning numbers into decisions

We dig into your marketing data to explain what is driving the results you see. Each round ends with recommendations you can act on before the next one, so your budget follows the evidence.

Fed byAnalytics auditReporting auditSEO campaignsPPC campaignsPaid social campaignsABM campaignsConversion optimisation

What we doWhere you are
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What it covers

We look beneath the headline figures at which channels, audiences and messages are working and which are not. We compare results with what you expected and look for the reasons behind the gaps. Where a result has more than one possible cause, we say which explanation the evidence supports.

How we work

Analysis runs in rounds, each tied to a campaign or a reporting period we agree with you. A round starts with the questions you need answered and works through the data to answer them.

It ends with recommendations: what to keep, what to change and what to stop. The findings go into your campaign reports and inform your commercial strategy.

What we need from you

Analysis is only as good as the data behind it. If your tracking cannot be trusted, we will say so and suggest fixing it first.

  • Access to your analytics, CRM and ad platforms
  • Your targets, and what you expected each campaign to achieve
  • Someone who can act on the recommendations and tell us what changed
Where it sits
Where you are
Part of
Headless Websites
What it feeds
Commercial strategy

You get

What this service produces
1 deliverable

Want to know what your numbers are telling you?

Tell us what you report on today, and what you wish you knew.

Contact