ABM campaigns

What's in it

• An account plan: the target accounts, the people in each and what each needs to hear
• Content made for those accounts and roles
• Ads targeted at the people in those accounts
• Outreach coordinated with your sales team
• Campaign reporting, account by account

How it's made

It comes from our ABM work: agreeing the target list with marketing and sales, mapping the people in each account, then planning content, ads and outreach so each touch builds on the one before. The plan names who does what, so marketing and sales know which contacts are theirs and nobody hears the same message twice.

How you use it

Your sales team uses the account reporting to see which relationships are warming up and when to make contact. Marketing uses it to decide where the next effort goes.

Review the list together at set points. Organisations change, people move on, and a list nobody updates soon stops being the right one. What you learn about each account feeds your wider reporting and the next plan.