Paid search, run properly
Your paid search, set up around goals you agree with us and managed every week. A monthly report shows what each pound of spend returned, so you can defend the budget when someone asks.
Our PPC work plans and builds the campaigns, then runs them. Results are reviewed weekly, budget shifts to the searches and ads that return the most, and new ads are tried against the ones already running.
Read the monthly report as the answer to one question: what did the spend return? Use it to set next month's budget and to tell your board where the money went.
Share it with your sales team, because the quality of the leads from each campaign is the other half of the picture. What you learn about which searches convert also feeds your content plan and your wider reporting, so the next campaign starts from a truer picture.
Tell us which searches matter most to you.