PPC campaigns

Paid search, run properly

Your paid search, set up around goals you agree with us and managed every week. A monthly report shows what each pound of spend returned, so you can defend the budget when someone asks.

What's in it

  • Campaigns structured around your goals and the searches that serve them
  • Targeting and exclusions that keep spend on relevant searches
  • Ads written for each group of searches
  • Conversion tracking, checked before spend goes live
  • A monthly report on spend, results and what changed

How it's made

Our PPC work plans and builds the campaigns, then runs them. Results are reviewed weekly, budget shifts to the searches and ads that return the most, and new ads are tried against the ones already running.

How you use it

Read the monthly report as the answer to one question: what did the spend return? Use it to set next month's budget and to tell your board where the money went.

Share it with your sales team, because the quality of the leads from each campaign is the other half of the picture. What you learn about which searches convert also feeds your content plan and your wider reporting, so the next campaign starts from a truer picture.

Where it sits
How you grow
How we produce it
PPC
What it looks like
Managed campaigns with monthly reporting

Want paid search run properly?

Tell us which searches matter most to you.

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