PPC

Paying for the right clicks

We set up and run paid search ads aimed at the searches most likely to turn into the results you are after. Spend is reviewed every week and moved toward what is working, so your budget goes on clicks that lead somewhere.

What it covers

Paid search from the first plan to day-to-day management.

  • Which searches to bid on, and which to exclude
  • How campaigns and ad groups are structured
  • Ad copy, written in your voice
  • Conversion tracking, so every result can be counted

How we work

We agree clear goals with you first, so we know what a good click is worth. Then we build the campaigns, target them tightly and write ads for each group of searches. Every week we look at what each search and ad returned and move budget toward what works. Each month you get a report on what the spend brought back.

The figures are only as good as the tracking behind them, so we check it before any spend goes live.

A click only pays off if the page it lands on works, so we often pair paid search with conversion optimisation of your landing pages.

What we need from you

  • Access to your ad accounts and analytics, or permission to set them up
  • A budget and a goal agreed before launch
  • A named person who approves ad copy and can make budget calls between reports
  • Feedback from your sales team on the quality of the leads
Where it sits
How you grow
What it feeds
PPC campaigns

Want more from your paid search?

Tell us which searches matter most to you.

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