Ecosystem strategy

Making your digital estate work as one

We look at your sites, platforms, data and tools as one estate and decide what each part should do. You get a target picture and an order of work, so each new project moves you closer to it.

Fed byEcosystem auditWebsite auditCRM auditDirection document

What we doWhere you need to go
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What it covers

Every site, platform, tool and data flow you run, and a decision about each: what to keep, what to join up and what to replace.

The result is an ecosystem roadmap: a map of how your estate should fit together and the sequence of projects that gets you there.

How we work

We start from the ecosystem audit, which maps how your systems work together today and where data gets stuck. Website and CRM audits add detail where you have run them. Then we work out with your team what the estate needs to do for your users and your organisation, and judge each system against that.

The hard part is replacement. Some systems hold data and habits your team relies on, and moving off them is where most of the risk sits. We plan for that from the start.

What we need from you

  • Early access to your systems, their documentation and the people who own them.
  • Time from the people who run each system day to day.
  • A sponsor who can make decisions that cross teams.
Where it sits
Where you need to go
Part of
Digital Ecosystems
What it feeds
How you engage

You get

What this service produces
1 deliverable

Want your digital estate to work as one?

Tell us about your sites, tools and products, and what they need to do next.

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