Ecosystem roadmap

The order to build your digital estate in

A map of how your sites, platforms and data should work together, with the projects that get you there set out in order. It shows what depends on what, so you can see what must come first and what can run alongside.

Fed byEcosystem auditWebsite auditCRM auditDirection document

What we doWhere you need to go
  1. A single source of truthKnowledge
  2. Where you areInsight
  3. Where you need to goStrategy
  4. How you show upBrand
  5. How you engageExperience
  6. How you growGo to market

What's in it

  • A target ecosystem map: how your sites, platforms, tools and data should fit together.
  • A phased roadmap: the projects that get you there, in sequence.
  • The dependencies between them, so you know what has to happen first and what can run alongside.

How it's made

It comes out of ecosystem strategy, which builds on the ecosystem audit and decides what to keep, what to join up and what to replace. Website and CRM audits add detail where you have run them. We agree the target picture and the order with your team before it is written up.

How you use it

It is the reference for every digital project you start. Each new project should move you towards the target picture, and the map shows where it fits and what it depends on.

It leads on to how you engage: the design and build work, starting with ecosystem design.

Plans change, and the roadmap should change with them. Someone on your side needs to own it.

Where it sits
Where you need to go
How we produce it
Ecosystem strategy
What it feeds
How you engage
What it looks like
A target ecosystem map and a phased roadmap

Need an order of work for your digital estate?

Tell us about your sites, tools and products, and what they need to do next.

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