A department brand and website built to attract top talent
Harvard University needed a new brand and a new WordPress website for its Department of Molecular and Cellular Biology. The aim was a better experience for everyone using the site and, above all, more interest from potential students.
For several months we embedded ourselves in Harvard's world, working closely with department staff. Together we turned complex tables of academic course information into diagrams that are easy to understand. We also worked with teams across the university to integrate their systems, so visitors move through the site without a seam. That included the Harvard Directory: we were the first outside organisation to integrate with it. The new visual brand set a fresh direction for the department.
The branding stands head and shoulders above the department's contemporaries. The project as a whole raised MCB's profile, and the department now attracts much more interest from students.
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