Content that does a job
A body of published content your audiences can find and use, each piece with a purpose agreed in advance. It comes with the calendar that schedules it and a review of how it performed, so you can see what earned its place.
Fed byTemplates and assets
Published pieces in the formats your audiences need: articles, guides, pages, video and social posts. Alongside them sit two working documents.
Content planning decides what to say, to whom and when. Content creation then writes, designs and produces each piece in your voice. Both draw on your fact layer where you have one, so what you publish matches what your website and your sales team already say.
Publish it on your site and channels, and carry it into your search and campaign work. The same pieces answer questions in search and give your paid campaigns somewhere worth sending people.
Use the performance review to decide what to update, merge or retire. Content only stays accurate if someone inside your organisation owns it, so we agree that person at the start. What you learn from each review shapes the next plan.
Tell us who you need to reach, and what they need to know.