The insight

Trustpilot wanted to start a new kind of conversation at the Human x AI conference in Las Vegas - one that put data, not just messaging, at the centre of their story. As a global platform built on transparency, Trustpilot had the opportunity to lead on the future of trust in an AI-driven world. But in a fast-paced event space, static messaging wouldn’t cut it - they needed a way to turn data and insight into interaction, and ensure the brand felt as confident and progressive as the story being told.

The change

We partnered with the Trustpilot creative team to produce a tablet-based interactive experience designed specifically for use at the event stand. We also developed a bold visual identity tailored for the live environment - building out a flexible design system that extended across digital and physical touchpoints. To support the experience, we produced a suite of motion-led content for large screens - designed to attract attention, reinforce key messages, and give the stand visual energy.

The result

The interactive app was the centrepiece of the stand - used by both attendees and the Trustpilot team to drive meaningful conversation throughout the event. The supporting brand system and motion work brought cohesion and impact across every element of the space. Delivered rapidly through close collaboration, the project has become a benchmark internally for combining storytelling, design and technology in high-profile settings.