The insight

Across a series of in-depth workshops and exploration, we uncovered the challenges of home owners and Hey Alfie’s mission to simplify it with their AI-powered solution. This work led to the creation of a clear brand platform that inspired a fresh visual and verbal identity, and actionable guidelines.

The change

We focused on crafting a friendly, approachable tone of voice that feels like a trusted friend, avoiding the cold, overly technical jargon often associated with AI. Paired with a clean, modern design and warm, dynamic visuals, the brand captures Alfie’s promise to take the hassle out of homeownership

The result

A brand identity that stands out, feels personal, and works seamlessly across every touchpoint - from digital interfaces to everyday interactions. Armed with this new identity, the Hey Alfie team is ready to transform the way people manage their homes, one task at a time.