The insight

Conservation International's website had become too focussed on the organisation itself. With a treasure trove of past and current projects, we set out to put storytelling front and centre, to connect visitors to their work, and inspire hope in people: that together we can protect the natural world for generations to come.

The change

The new site now puts the donor first, and makes it clear what their role is in the organisation's plans within 3 core areas that people already care very much about: oceans, climate and biodiversity. A raft of new content formats gives staff the tools they need to address potential users directly, through video and other storytelling media.

The result

The website, now powered by the Sanity Content Operating System, gives Conservation International the tools they need to rapidly deploy content across multiple channels, with accessibility, speed, scalability and sustainability at its core.