Website content that stays as current as the market itself
Borough Market, London's most historic and beloved food marketplace, needed a website that could unite its vibrant in-person culture with a compelling digital experience. The existing site didn't reflect the market's energy or diversity, nor did it support modern digital discovery, event promotion or the needs of traders and visitors.
We designed a platform that evokes the atmosphere, community and heritage of the market through rich storytelling and immersive design, while giving visitors, traders, media and event-goers clear, intuitive information. Enhanced search surfaces traders, market news, events and seasonal campaigns, and the Borough Market team can now update content, highlight new traders and manage events themselves.
The new site drives greater digital engagement with both local and global audiences, streamlines event promotion and trader discovery, and has lifted site visits and brand sentiment.
Features
01
Every recipe ends with where to buy its ingredients, linked to the traders who sell them. A reader planning dinner finds the stalls to shop at.
02
More than 100 traders, searchable by name or by what they sell, and filtered by type and by the days they trade. Traders who sell online are flagged on their card.
03
Each trader has their own story, where to find them in the market, their hours and directions, and links to their website and online shop. Articles about them link back.
04
This week's opening times are on every page. The visit page maps the market's three areas and spells out access in detail, from cobbles and passage widths to toilets that need no radar key.
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