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Cover page of a white paper from Hex - the future of the website

Free report

The Future of The Website

Most searches now end without a click. Our 2026 report explains why many websites are invisible to AI tools, and what to do about it.

  • The data behind the shift to AI search
  • Why most brand websites are not cited by AI
  • Seven quick fixes you can make before you replatform
  • A four-stage maturity model to see where you sit

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