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Universal Partners, a bespoke payment solutions and FX platform,
sought to differentiate their brand and improve their online user experience. Through stakeholder workshops, Hex identified ‘trust’ as a key value and focused on commitment, integrity, and sophistication in their visual and verbal identity. This included leveraging imagery from nature within geometric masks, alongside modernist typefaces and a contemporary colour palette of blues, navy and mint.

We streamlined their site architecture to provide easy access to key information and created a high fidelity UI design with compelling CTAs. The new site development was also inclusive of an SEO assessment; including keyword analysis and copywriting consultancy, setting Universal Partners up for success and growth.

 

SERVICES

Brand Extension
User Experience Design
User Interface Design
Development
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