Group 724

Deep stakeholder engagement sessions to unpack Web3 complexities and Caduceus’ proposition; distilled down into a Brand Model, Visual & Verbal Identity and Brand Guidelines.
We produced a clear, simple verbal language that avoided the jargon-littered lexicon of the web3 landscape, combined with a striking visual identity built around Caduceus’ origin story.
This resulted in iconic and instantly-recognisable brand codes that worked across both the technological and cultural contexts of web3.
In turn, this gave the Caduceus team confidence to push on with all of the global go-to market efforts surrounding the mainnet launch of the chain.



Brand Strategy
Visual & Verbal Identity
Content Production

Group 37038 (5)
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HubSpot Video
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From start to finish of our project Hex have been an outstanding partner. Hex really helped us to work out what we are and what we’re not. They used those insights to challenge us and create a beautiful, coherent set of outputs including our company name, brand strategy, verbal and visual identity and our company website.

The output is better than any of us could have imagined and brings our vision to life. Hex were across every detail and along with brilliant creativity, they are the most organised, solutions orientated partners I’ve worked with. I’m looking forward to working together as we grow so they can bring their expertise to bear on our communications goals!


Craig Jensen 

Co-Founder - Caduceus Foundation 

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