BirdLife International required a full redesign and build of their website to increase awareness beyond their existing audiences; inspiring and educating the general public in order to drive unrestricted donations and support.
After deep stakeholder engagement across the organisation and its members, we challenged and collaborated on Birdlife’s new positioning and messaging. This informed a rapid UX/UI phase that resulted in an impactful website, that the BLI team can edit autonomously,-with a clearer structure and optimised donation journeys.
Increase in conversion rate
Increase in average donation