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Sanity’s recent Spring Release 2025 was the largest release yet, bringing a host of new features and functionality that realise its vision of a full, end-to-end Content Operating System.
They’ve brought out the Agent Actions API, their own AI Agent, hosted Serverless Functions, the Sanity Canvas, and the Sanity MCP Server, amongst numerous other features. These AI-powered tools massively reduce the overhead to writing and publishing content, saving your content and marketing team weeks of time per campaign. They help with tasks like automating tasks like spinning up personalised landing pages in response to a new CRM lead, automatically localising content, and writing copy that's context-aware of your organisation.
So what exactly do these new features do, and how can they help your team write, publish, localise, and manage your content? And more importantly, why should you care? In this article we'll look at the key AI-powered features with specific use cases for how they can be used and what benefits they bring.
Table of Contents
- Overview
- Use Cases
- A global, non-profit organisation localising content for numerous regions
- A full-service travel and tourism operator
- A scientific organisation publishing research
- A global, non-profit organisation localising content for numerous regions
- Overview
- Use Cases
- A global B2B2C organisation publishing content for business and customers
- B2B software company maintaining complex technical documentation
How the Sanity Content Operating System increases velocity and drives impact for your content teams
- Use Case
- A global conservation organisation driving unrestricted donations through emotionally-connected content
Agent Actions API
The Sanity Agent Actions API lets you generate, transform, and translate content using large language models (LLM). The responses are schema-aware, meaning they can perform these actions directly on your content in the Studio correctly without manual mapping or copy/pasting.
The Agent Actions API lets you integrate AI into publishing workflows without custom integrations or maintenance, and without manual steps. Read more on Sanity's Agent Actions webpage.
Let's see how this can be applied to several organisations:
A global, non-profit organisation localising content for numerous regions
Imagine a global, non-profit organisation writing content for all their regions. With Agent Actions, automated localisation occurs seamlessly, adapting core messages into region-specific variants while maintaining overall brand consistency.
This significantly reduces the burden on editorial teams who may struggle to otherwise publish content in multiple languages, and helps capture local nuances, dialects, and preferences instantly.
The combined effect is a faster, streamlined workflow that saves countless hours previously spent on manual editing and translation, increasing team productivity and empowering the charity to reach broader, more diverse audiences effectively.
A full-service travel and tourism operator
A full-service travel and tourism operator will need to manage extensive listings, tour details, contact details, marketing content and other information. When publishing tour content, Agent Actions can automatically generate content variants for different client segments, adapting descriptions and specifications seamlessly into appropriate tones, such as ultra-premium for luxury tours or concise briefs and requirements for partners and tour operators.
When receiving data through a CRM, this company can trigger an Agent Action to spin up a complete landing page, with content tailored to a specific lead, including standard personalisation details, but also tailored to their specific travel requirements and other information.
The Agent Actions can then trigger an engagement flow in the CRM, sending a thank you email complete with a link to this tailored landing page--all without any manual interaction.
A scientific organisation publishing research
A company such as this with lots of articles can benefit from Agent Actions by automating time-consuming content operations. This could include referencing articles with highly related articles, or schema-defined metadata such as tags or categories.
Agent Actions understands both context and schema of your content, allowing it to make relevant suggestions. This can be triggered manually by users, or integrated with the publishing workflow, to automatically tag and relate content if relevant articles are found.
While these use cases are simple examples of how the Agent Actions API can be used, this technology can be scaled up across your organisation, fully customised to your content workflow and your editorial teams needs.
It’s fully configurable with easy-to-use APIs, making it quite to create, iterate, and roll out across your teams.
And combined with the other AI-powered functionality below, it’s a massive time saver for your organisation, letting your teams iterate faster on their content plans, and leading to more conversions and ROI on your content.
Sanity Canvas
The Sanity Canvas is the new way to plan and write content without distraction. It’s a free-form, AI-powered editor that embraces your creative process, helping you deliver faster, better content, and a seamless hand-off to your structured content CMS.
It has a novel feature that allows you to gather and share context snippets across your organisation, such as notes, briefs, plans, loose ideas, facts and style guides. These can be pulled into drafts to serve as context and reminders, as well as used as context by the AI assistance. This keeps your team and your AI aligned, speeding up the creative process. Read more on Sanity's Canvas webpage.
Let's see how this can be applied to real use cases:
A global B2B2C organisation publishing content for business and customers
Imagine a global B2B2C org thats publishing content for its business partners and its end consumers. Managing this content and information across its product suite at scale, localised into its regional markets, and written appropriately for each target segment is a massive undertaking.
Using Sanity Canvas, this org can use saved context and notes about its products, vendors, analytics, markets and more, and, combined with other documents for tone of voice and style guides, quickly produce content targeting their segments with accurate and engaging information, ready for immediate global distribution.
This unified, automated workflow results in substantial time savings, accurate and engaging global content, enhanced customer trust, and a significant reduction in administrative overhead, ultimately amplifying the initiative's effectiveness and global credibility
B2B software company maintaining complex technical documentation
When juggling detailed, complex technical documentation across multiple product lines, consistency, precision, and efficiency are critical.
Sanity’s AI Ghostwriting in Canvas allows technical writers to rapidly transform informal developer notes and complex product specs into structured, professionally written documentation. This automation drastically accelerates the documentation process and ensures uniformity of style and clarity.
Automated content mapping then allows for quick and easy importing into the CMS. This process cuts documentation production timelines dramatically, reducing human error, and freeing up technical writers to focus on strategic, high-value tasks.
The Sanity Content Operating System increases velocity and drives impact for your content teams
It’s easy to see how these isolated parts of Sanity can drive efficiency in silo’d parts of your content operations, yet the true power of the Content Operating System is in the holistic impact it has across your organisation.
Combining the various elements of Canvas, Studio, AI Agent, Agent Actions, Content Releases, the App SDK, Sanity Insights, and more, massively multiplies your teams efforts, reducing the overhead, complexity and time-cost of content management, and increasing the return on your content investment.
Here's an example use case detailing how Sanity's full content operating system can be used to power content operations at scale, and massively reduce turn around time:
A global conservation organisation driving unrestricted donations through emotionally-connected content
A global conservation organisation is only as effective as the funding it receives, and how it is allowed to leverage it. Unrestricted funding lets the organisation better spend all of its funding, but is harder to come by.
An organisation like this is challenged by the complexities of managing localisation, consistency, and emotional authenticity at scale, while striving to connect with existing and potential donors on an emotional level.
For an org like this, Sanity can substantially increase funding success by enabling a content strategy that swiftly produces, compelling, authentic content at scale.
Sanity Canvas transforms field notes into authentic, polished content
Through the Sanity Canvas, local teams rapidly produce emotionally resonant content, transforming rough, authentic field notes, personal stories, and raw media captured by on-the-ground conservationists into structured, polished articles and donor communications ready for immediate global distribution.
AI ghostwriting helps by providing drafts to get you going, alternate variations of titles, sentences, or paragraphs, and uses the gathered context and notes to create consistent, honest, authentic content.
This significantly reduces the editorial workload, freeing regional editors to focus on strategic storytelling and donor engagement.
Seamless studio integration: visual editing, AI-powered tagging, and automatic localisation that amplifies global reach
This content can then be automatically mapped to a document in the Sanity Studio. Editing can continue in Sanity Canvas, or can move over to the Sanity Studio, where it is already transformed into appropriate content blocks and ready for publishing.
The Studio shows a live preview of the content, detailing exactly how it will appear when published. This preview can be used to edit the content visually, clicking on text, images, or buttons to edit them directly, or dragging buttons or whole sections to re-order them.
Sanity’s AI Agent can then automate tedious content tasks here, such as tagging this new content with related articles, conservation efforts, impact reports, and more. It can create several variations of SEO metadata based on target audience for the author to choose from. While doing so, Sanity’s AI Agent can generate highly engaging, story-driven graphics to accompany the narratives.
On publishing, this content is then localised into other languages, directly reflecting local conditions, cultural contexts, and emotional appeals, ensuring the content reaches as many target audiences as possible, in an engaging way, and significantly boosting donor engagement.
Custom apps and automated workflows create a content flywheel that drives donations
The organisation has a wealth of images and video content taken by their workers in the field, showcasing authentic, up-to-date conservation action from the very people donations are being used by. The App SDK is used to create a custom app within the Sanity Dashboard that these workers can open and upload media to, without needing Studio access, training, or having to navigate the more complex CMS.
It provides tailored views and functionality that allow bulk uploads and tagging of media, making it easy to use for the field workers. This media can then be accessed by editorial teams within the Studio to use in pages and articles, in newsletters and thank you emails, and all other content.
Serverless Functions can be used to trigger notifications to editors when new content is available that matches certain pre-defined filters, allowing editors to immediately be notified when new media matching their active campaigns.
This creates a flywheel of active, engaging content, leading to increased donations and donor satisfaction, leading to more authentic, up-to-date media content, and so on.
Instantly launch engaging donation campaigns with automated, content-rich landing pages
When activating a new donation campaign within their donation platform, the Agent Actions API can publish a bespoke landing page for that campaign on the website. This landing page will automatically be populated with relevant content from across their Studio, such as related articles, previous donation efforts, relevant media and case studies, and call-to-actions for donating.
It will be automatically integrated with the new donation campaign, with appropriate donation forms and analytics for the campaign. This again greatly reduces the overhead of content creation, getting necessary content live and into users hands quickly and easily.
Full visibility and control of campaign content with centralised, real-time insights
Keeping track of this content is easy with Sanity Insights, detailing metadata about content, such as recently published content or work in progress. Insights helps track trends trends, spot blockers, visualise releases, and understand what’s happening across the organisation.
This organisation can use Insights to keep track of what content is being released for each new campaign, providing a single place to easily access it all for final checks. The updated content can be easily previewed across all channels by previewing the release, ensuring all links work correctly and all content is polished and ready to publish.
Conclusion
Sanity revolutionises the content operations of these organisations, migrating them from thinking of content merely as presentation, to treating content as data that can power many different facets of the organisation.
There is so much more Sanity can do, and all of it can be tailored to your organisation. Whatever you can think of, Sanity can achieve, and in record time. Sanity massively multiplies the efficiency of your content team, producing in hours what previously took weeks.
Hex Digital are Sanity specialists. If you’re interested in how you can use Sanity to substantially increase your content velocity and drive conversions, get in contact with us today.