Digital overhaul
of a world-famous
rəstaurant brand
Zuma restaurants
2018
Zuma deserved a digital presence that matched its stunning offering.
We worked closely with Zuma to define a new vision for every digital touchpoint. And mapped multiple user journeys for several key audiences across their ecosystem.
This included a beautiful, high-functioning website that catered for a global following. Plus close collaboration with a number of different booking platforms, to ensure seamless integration within the site. The result was an immediate uplift in booking intent and hard conversions.
Analytics
UX / UI design
Development
Performance marketing
Strategy
17%
Increase in conversions
12%
Reduction in key conversion journey time
40%
Increase in returning visitors
Hex worked tirelessly to understand our requirements and the needs of the business in order to deliver a website that not only accommodated all of these elements, but also visually refreshed the brand's digital presence. We are delighted with the result and continue to work with Hex across all our brands and for all our digital needs.
Louisa Gavin-Cowan
Group Reservation & Communications Director, AZUMI Group
