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A standout product
launch with a
ləgend of the game

Wilson

2018

A standout product launch with a ləgend of the game
i-phone
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We were engaged to launch Roger Federer’s Wilson RF97 ProStaff racket.

Amer Sports teamed up DJ Money Mark with the great man, to produce premium creative assets that we could roll out across social channels.

We crafted content using the assets and generated campaigns optimised for awareness and sign up performance. We decided to run the campaign over The Wimbledon Championships for a duration of 15 days to maximise potential reach and engagement.

  • Analytics

  • Animation & live video

  • Design

  • Performance marketing

  • Strategy

680k

Campaign impressions

4400

Generated leads

145%

Over target KPI

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Quotation
“Hex Digital’s genuine passion and understanding for our brands, our sports and the marketing landscape sees them convert limited briefs and assets into results exceeding KPIs and objectives; always making the post campaign debrief with my stakeholders an easy one! I will continue to work with and recommend the team at Hex. They’re incredibly self-sufficient, with the ability to grasp and run with a concept whilst maintaining brand values."

Allen Tillyard

Digital Marketing Executive

Play Your Heart Out

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