A standout product
launch with a
ləgend of the game
Wilson
2018
We were engaged to launch Roger Federer’s Wilson RF97 ProStaff racket.
Amer Sports teamed up DJ Money Mark with the great man, to produce premium creative assets that we could roll out across social channels.
We crafted content using the assets and generated campaigns optimised for awareness and sign up performance. We decided to run the campaign over The Wimbledon Championships for a duration of 15 days to maximise potential reach and engagement.
Analytics
Animation & live video
Design
Performance marketing
Strategy
680k
Campaign impressions
4400
Generated leads
145%
Over target KPI
“Hex Digital’s genuine passion and understanding for our brands, our sports and the marketing landscape sees them convert limited briefs and assets into results exceeding KPIs and objectives; always making the post campaign debrief with my stakeholders an easy one! I will continue to work with and recommend the team at Hex. They’re incredibly self-sufficient, with the ability to grasp and run with a concept whilst maintaining brand values."
Allen Tillyard
Digital Marketing Executive
