Building a unique
idea into a multi-
award winning business
Whirli
2020
Whirli is an innovative toy subscription service where subscribers can swap toys online.
We’ve been working with Founder Nigel Phan since Whirli’s inception. Back then Whirli didn’t have a name and was little more than a concept on the back of a napkin. We collaborated with him to build out a comprehensive strategy for the business and lay the foundation for a continually evolving digital platform.
First we launched a Register Your Internet site with an innovative queuing system to encourage advocacy and social sharing. Next we rolled out an MVP in November 2018, and began inviting customers through a live BETA. All the while, we’ve been running comprehensive and fully-tracked performance and influencer marketing campaigns, creating tailored content targeted at multiple audiences to maximise efficiency and overall ROI.
Animation & live video
Design
Development
Hosting
Influencer outreach
Performance marketing
Strategy
8+
Industry awards including UK eCommerce site of the year 2020
3000+
Paying subscribers within 18 months
95%
5-star Trustpilot reviews
Hex have been an integral part of Whirli from its very inception, transforming our concept into a fully functional product with paying customers in little over 8 months. Their expertise across all areas of digital has been immensely useful, and the team have been a pleasure to work with. We are delighted to continue working with Hex for the foreseeable future.
Nigel Phan
Founder