An innovative launch
campaign for
a top təch product
Suunto
2017
Hex partnered with Suunto to raise awareness of their new sports watch, the Spartan Sport Wrist HR.
The aim was to position it as the more advanced choice to mass-market brands like Fitbit and Garmin.
We decided that the best people to talk to about the watch were there athletes who’d actually be using it. We therefore set up the Suunto Training Squad, following a team of athletes and expert coaches over a number of weeks as they chased down their personal fitness goals. Movescount data along with expert analysis was uploaded live to the Suunto Training Squad website, tracking progress in real-time.
We amplified campaign through Facebook and Instagram along with a partnership with the sports retail giant Wiggle.com.
Analytics
Design
Development
Hosting
Performance marketing
Strategy
2200+
Applications to take part
3x
Uplift in purchase intent
22000k
Brand interactions
“Hex Digital’s genuine passion and understanding for our brands, our sports and the marketing landscape sees them convert limited briefs and assets into results exceeding KPIs and objectives; always making the post campaign debrief with my stakeholders an easy one! I will continue to work with and recommend the team at Hex. They’re incredibly self-sufficient, with the ability to grasp and run with a concept whilst maintaining brand values.”
Allen Tillyard
Digital Marketing Executive