Boosting səasonal
in-store sales
across europe
Michael Kors
2015
Making doing easier than thinking for Michael Kors' Christmas shoppers.
Michael Kors approached us to help them conceive, launch and manage a pan-European digital campaign for Christmas 2015. With over 100 participating stores and multiple data feeds, Michael Kors needed a slick, highly robust solution that gave them complete visibility of campaign results in real time.
We designed and built wishlist.michaelkors.com, a cross-territory website that gave fans the opportunity to create and share a seasonal wish list with their loved ones. This was activated with a fully integrated campaign involving email comms, an innovative retargeting strategy and powerful social ads. Plus London bus wraps, POS displays, and boards in high footfall locations across the city.
Analytics
Animation & live video
Design
Development
Hosting
Performance marketing
Strategy
80%
Over seasonal sales target
345k
Items added to wishlists
101m
Campaign impressions
Hex not only delivered a hugely successful cross-platform Christmas campaign for us but they went above and beyond what we would normally expect from an agency. The campaign dashboard was super helpful and the integrations with our CRM and stock management platforms as well as Apple Wallet were excellent. The team was a pleasure to work with!
Claire Holden
Senior Manager, CRM & Analytics
