Creating a live & interactive 3D event space to launch Lenovo’s latest campaign
The global pandemic put an indefinite pause on all events and gatherings, so Lenovo needed to find an innovate and engaging way of launching their New Realities campaign, championing the perspectives of 10 girls from around the world through 360 video.
The brief was to create something different. Something that would engage an audience of global press in a way which stood out from the crowd of endless online webinars.
To achieve this, Hex created an online, 3D gallery and event space which allowed attendees to explore a virtual exhibition of 360 films and other content, before walking up to the screening mezzanine where a series of live panel discussions took place, involving participants in 12 countries across 3 different time zones - all orchestrated from Hex HQ in London.
Live event production