In the internet age, finding the right name for your business or project is more important than ever. With around 45 billion pages indexed by Google, you’ve got to play every possible card to capture targeted traffic – and your domain name is absolutely key to this.

Once you have an idea in mind, ask yourself the following questions:

1) Is your domain name memorable, and can it be easily pronounced?
A good litmus test: could one of your customers easily say it to another, and be understood, over the telephone?

2) Is your domain name short?
10 characters or less is helpful… no-one should need a typing lesson to reach your website.

3) Have you bought the correct TLD/TLDs (top level domain)?
Generic TLDs (.com/.gov/.edu/.org/.net) are great for targeting international userbases, but .com is still king of these by a country mile. Country-code TLDs (for example .co.uk/.fr/.de) are perfect for websites targeting specific countries – and will give an advantage in search rankings on local search engines.

4) Does your domain name contain your target keywords?
If you are targeting particular keywords, you should attempt to buy a domain name which includes them. Your domain name is a strong indicator of the content of your website to users and search engines.

For more help with domain names, drop us a line today.