We do. When we run an SEO campaign, particularly if it entails SMO (Social Media Optimisation), we need to understand you. For this reason we insist on a discovery/knowledge transfer phase whereby we get to know your business, your goals and your customers. Whether you sell zoo animals or paint pictures, it’s our prerogative to assess who buys your stuff (or doesn’t) and engage with them.

Let’s run with the whole zoo animals thing and create a hypothetical campaign. A less reputable agency would buy in a bunch of links from postagestampdirectory.ck (page rank 6) and jimskitchen.com etc. Often, these links are spam forum profiles in the back end, far from any of the link juice, on potentially hazardous link farms.

In contrast, we’d look at your Analytics data for zoo-animals.co.uk (it’s available, I checked LCN). We’d research your competition and form some firm ideas about your audience, in conjunction with you. Then, we’d create a whole bunch of content of various forms that appeals to them, and we’d promote it in an ethical way to deliver maximum impact. Sorry I went a bit opaque at the end but our process shifts depending on the client. Plus, we are proud of the links we win.

So don’t be surprised when we factor in time to properly plan a campaign, form a map of your industry and set realistic link objectives. This is the new SEO landscape and it works in a sustainable way, not just with zoo animals.