Understanding Google Analytics data is essential to drive your business forward. Whilst the majority of website have Google Analytics tracking installed, many are not receiving accurate data. This means even though you are shooting at the target, with straight arrows, the target is actually made of water and your arrows just fall on the wet floor. Or something.
Simply putting the standard tracking code on the site is not enough to track the right things; some adjustments are required for accurate tracking. For example, you need to make use of the filter to exclude visits from your company to ensure the data collected is perfect.
Tracking the right thing allows you to optimise your site for better business performance. Online marketing campaigns, such as SEO and PPC, are also essential to drive quality traffic to you site.
So check your Analytics against the following questions…
- Missing data for some pages on your site?
- Not seeing any data in Google Analytics for your Adwords?
- Are you tracking conversions?
- Are you tracking google site search?
- Do you have the latest ga.js version of the tracking code?
- Some of you may have 2 sites with different domain names that you want to track. If Google Analytics is not installed properly, one site will be recorded as a referral of another site. Did you see that happen in your Analytics report?
If your answer to any of the questions above is yes, then I’m sure you are aware that your Google Analytics is not tracking the right thing. Naturally, there are plenty more methods to identify if your Google Analytics is perfect, such as auditing your tracking code.
Not sure if your Google Analytics is set up properly? Don’t worry, we can help…