Community Software
In an increasingly competitive digital marketplace, businesses must understand and respond to the needs of their customers faster than their competitors. Hex Digital can work with clients to truly interpret these needs and turn them into a better experience and ultimately a more profitable business.
In addition to traditional websites, Hex Digital has the capabilities to design and build online communities using Affino’s eCommunity. As a product, eCommunity brings Web 2.0 technology (think social networking) to the business marketplace, allowing unprecedented communication with the customer. Rather than a simple shop-front website, where the customer simply arrives, purchases, and leaves, an online community creates a much longer-lasting and more personal dimension to a customer’s experience of a brand.
Building a community of customers enables a business to:
- Truly understand customer needs by engaging in instantaneous and long-term conversations using rich and engaging media.
- Cross-sell products and services to an existing customer base.
- Develop a loyal community of customers around a brand.
- Build an internet footprint, in turn bringing more visitors and customers.
Communities also enable clients to allow user-generated content such as videos, blogs, profiles, comments and rating systems. Users can have their own profiles, allowing the client deep insight into the demographics of their customer base.
