Whilst building an online community of loyal customers around a particular brand, Hex Digital can help clients to drive customer awareness of developments such as new products, offers, newsletters and competitions. Furthermore, clients can effectively run and track flexible advertising campaigns across their online properties.
The Affino ePromotions solution (in which Hex Digital is an expert consultant) allows our clients to accurately define and target niche audiences with relevant messages. This is best practice for online marketers, leading to greater levels of interest and response from the user. In addition to smart targeting, our clients are able to syndicate and aggregate content in RSS and Atom formats.
All of the following marketing methods are available to Hex Digital clients when targeting their customers:
- Social Bookmarking (allows users to bookmark pages with Facebook, Digg and Stumbleupon)
- Showcasing (Flash showcases within sites)
Tracking Site Activity
Hex Digital recommends the use of analytics solutions to track website activity and to monitor the progress of a website. Without analytics, it is impossible to measure ROI (return on investment), or to understand where users are coming from and to what extent they engage with your website’s content.
Hex Digital is able to consult in the use of Analytics and recommend the right solution for your project. We can manage the tracking code installation process and, depending on the client’s level of familiarity with analytics, report statistics back on a regular basis if necessary.
