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Google Analytics allows you to track and understand who is visiting your site and how they navigate around it. The level at which you wish to focus on your market depends entirely on the nature of your business, but a Hex Digital Google Analytics Consultant can provide specialist insight into how to make the most of Analytics in relation to your business. Analysing the data from Google Analytics allows you to understand:
- Traffic volumes
- Which sources bring you the most interesting traffic for you (e.g. Google, Facebook, affiliate sites, any other referring sites)
- User behaviour: including new versus repeat visitors
- How often users visit, and which pages they use
- Keywords used to find your site
- Return on investment from your marketing initiatives
- Where your visitors are located
- What your visitors do on your site
- Where your visitors leave your site
- Product popularity
and much, much more.
Our consultants create easy-to-read, actionable reports for the different members of an organisation to be able to make decisions and optimise your e-business. For example:
- Marketing reports such as landing page efficiency, campaign efficiency, keyword efficiency
- Marketing reports such as revenue by source, top products sold, top revenue generating areas of the website
- Technical reports: visitor browser, mobile plaftorms
To learn more about Hex Digital Analytics or request a proposal, please contact us.
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